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Dietary and Cognitive Effects of Food Ads Posted by TikTok Influencers

NYU Langone Health · NCT05777486

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Opens the official ClinicalTrials.gov record, with the study team’s contacts. Bored Studies doesn’t enroll anyone.

Key facts

Compensation
Not posted. Ask the study team before screening.
Who can join
Ages 10–13 · All sexes
Healthy volunteers
Accepted
Study type
Interventional · Not applicable
Target enrollment
100
US sites recruiting
1
Study start
February 17, 2023
Record last updated
March 5, 2026

Status re-checked against ClinicalTrials.gov within the last 12 hours.

What the study is about

Randomized and controlled experimental study to evaluate how influencer food ads on TikTok affect calorie purchases among youth (ages 10-13). Participants will be randomized to one of two conditions: (1) seeing an influencer with food or (2) seeing an influencer without food. Participants will complete a 15-minute survey in which they will be randomized to one of two conditions and view and rate TikTok influencer ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.

Being studied: TikTok Ads - With Food; TikTok Ads - Without Food

Conditions: Calorie Consumption

Eligibility criteria

Copied from the official record. The study team makes the final decision at screening.

Show full criteria

Inclusion Criteria

  • Participants must be 10-13 years old
  • Identify as only non-Latino White or only Black/African American
  • Report that they log into TikTok at least once daily
  • Read and speak English

Exclusion Criteria

  • Any criteria not met as listed above will bar an adolescent from participating in the study

Recruiting US locations

Study contacts (from the official record)

  • Zora Hall · (646) 501-3716 · Zora.hall@nyulangone.org
  • Krystle Tsai · (646) 501-3391 · Krystle.Tsai@nyulangone.org
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Dietary and Cognitive Effects of Food Ads Posted by TikTok Influencers (NCT05777486) | Bored Studies