Human Laboratory Study of the Effects of Nicotine Product Claims on Appeal, Perceptions, and Use Behavior

Inclusion Criteria

• Young adult susceptible non-users aged 18-24 who have never used ONPs and have never used but are susceptible to using either:

• combustible tobacco only (cigarettes, cigars, waterpipe)
• non-combustible tobacco only (ST, ECs, heated tobacco products)
• or both combustible and non-combustible tobacco (i.e., dual susceptibility)
• Adult tobacco users aged 18-65 who have never used ONPs OR have used ONPs >3 months ago and 10 times or less in their lifetime. All adult tobacco users must also be:

• exclusive combustible tobacco users
• exclusive non-combustible tobacco users
• dual users

• For adult tobacco users, we will define current use as use of combustible and/or non-combustible tobacco every day or some days for 6 months or longer
• Willing and able to complete an in-person lab visit.

Exclusion Criteria

• Age \< 18 or > 65
• Are not susceptible non-users or current tobacco users
• Are unwilling or unable to complete and in person lab visit.
• Have used ONPs within the past 3 months
• Have used ONPs more than 10 times in their lifetime